By default, we work with this content principle: post what’s entertaining, because that’s what engages. How do we quantify engagement? We take all the likes, comments and shares on our content and divide them by the total amount of followers.…

Name: Diana VanWinkle Institution:  The University of Toledo College of Engineering Position:  Manager of Marketing and Communication What do you do for fun? Well, I just finished my Master’s in Strategic Communication and Social Media in December, so I’m trying…